Additional marketing campaign asset

HubSpot Tool: Marketing campaigns
Skill Level: Beginner to intermediate
Audience: Marketing and CRM Managers in education
Estimated Time to Watch: 2 mins
Release Date: May 2025

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Watch the demo

In this short video  see how to associate more assets with your HubSpot campaigns - including CTAs, forms, and lists - to track performance more accurately and streamline your reporting.

This update allows you to add more asset types to your HubSpot marketing campaigns, including CTAs, lists, forms, and more. It gives you a more complete picture of all the assets and activities tied to a single campaign - helping you report more accurately and plan more effectively.

Why this matters for education organisations

For Marketing Teams:
Now you can group campaign elements like open day CTAs, event registration forms, and even follow-up lists under a single campaign - giving you clearer reporting and better visibility into what’s driving engagement.

🎓 For Senior Leaders & CRM Managers:
Improves transparency across your campaigns. See which assets are contributing to admissions goals without bouncing between tools or reports.

This update helps you run more integrated campaigns with clearer ROI, especially when managing seasonal events, scholarship rounds, or application pushes.

 

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Pro tip

Use this feature to group together all touchpoints related to a specific event or application cycle. You’ll get better insights into what’s working, and what’s not,  without having to stitch together data from different places.

 

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