A new workflow creation experience
HubSpot Tool: Workflows
Skill Level: Intermediate
Audience: CRM Managers, Operations Staff, Marketing & Admissions Teams
Estimated Time to Watch: 3mins
Release Date: May 2025

Watch the demo
In this short video , get a walkthrough of HubSpot’s updated workflow builder and learn how to use it to create clear, effective automations for your school or college.
HubSpot has rolled out a redesigned workflow creation experience, giving users a cleaner, more intuitive interface when building automation.
The update includes:
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A simplified trigger selection panel
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Easier access to workflow templates
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More guidance during setup (ideal for new or less technical users)
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Improved step-by-step logic building that’s easier to follow and edit
The goal: to make building powerful automations feel less overwhelming - even for busy or non-technical users.
Why this matters for education organisations
- For CRM Managers & Operations Staff:
You can now onboard new users into workflow creation more easily. Whether it’s for admissions nurturing, re-engagement campaigns, or internal alerts - the updated layout speeds up adoption and reduces errors. - For Marketing & Admissions Teams:
If you’re building nurture journeys, follow-up comms, or event workflows, this experience helps you visualise the journey better and make changes more confidently. It’s especially helpful during busy enrolment seasons or open day follow-up.
Whether you’re automating prospect emails, interview reminders, or internal tasks, this update makes workflows more usable for everyone - not just the CRM experts.

Pro tip
Use the new layout to document your automation steps more clearly, especially when collaborating across teams. Add internal labels or comments at each step to help colleagues understand what’s happening – and avoid accidental edits.