Automated Inactive User Deactivation
HubSpot Tool: User Management & Security Settings
Skill Level: Intermediate
Audience: CRM Managers, IT/Data Protection Leads, Operations Teams
Estimated Time to Watch: 2 mins
Release Date: May 2025

Watch the demo
Watch this short video to see how this update helps you manage access to your HubSpot account more securely and efficiently.
This new feature allows Super Admins to automatically deactivate users who haven’t logged in within a set period of time. That means less manual user management and better security - especially for organisations with seasonal staff, rotating admissions teams, or former agency users.
It’s especially useful for education organisations where multiple teams may come and go during recruitment cycles. Now you can ensure only active, relevant users have access - keeping your portal tidy, compliant, and secure.
Why this matters for education organisations
This update helps education organisations automatically deactivate HubSpot users who haven’t logged in for 90+ days.
- Improves data security - especially important for schools and colleges managing sensitive family or student data across teams.
- Saves admin time by removing the need to manually audit users after staff changes, parental leave, or seasonal roles.
- Supports compliance with safeguarding and data protection policies by reducing access risk from dormant accounts.
It’s particularly valuable for organisations with changing admissions staff, temporary marketing interns, or agent logins - keeping your HubSpot portal clean, safe, and up to date.

Pro tip
Pair this feature with a regular User Permissions Review. Even active users can accumulate access they no longer need - especially across multiple brands or campuses.
Bonus: Use a custom dashboard or report to track user activity trends over time.