Master data hygiene in HubSpot to boost efficiency, accuracy, and confidence across your education team.
What you'll learn
In this video, you’ll explore how HubSpot’s tools and features help you keep your data clean, accurate, and actionable. From deduplication to property management, see how maintaining good data hygiene improves reporting and decision-making.
Watch the Demo
In this video, we’ll explore HubSpot’s built-in data hygiene tools and best practices for keeping your CRM clean and effective. Discover how poor-quality data can impact reporting, automation, and user adoption - and learn actionable steps to solve it.
Why it’s helpful in education
In education, every contact matters - whether it’s a prospective family, current parent, or alumni. Clean data ensures:
Admissions teams can track every enquiry accurately.
Marketing teams reach the right audience with personalised campaigns.
Service and sales teams provide a seamless, professional experience.
Use cases
Admissions team
Marketing lead
Service team
Avoid duplicate applicant records, keep communication timelines clear, and ensure smooth handovers between staff.
Confidently segment audiences, target campaigns effectively, and avoid embarrassing email errors caused by messy data.
Provide families and agents with consistent, accurate information and build trust with every interaction.
Featured highlights
Simple strategies to keep your CRM clean
How to spot and merge duplicate records.
Practical ways to validate and enrich data.
Why clean data powers better reporting.
Tools in HubSpot that make it easier.
Top tip from the HubGem team
The quality of your reporting is only as good as the quality of your data - tidy data means trustworthy insights.
Want to learn more?
Ready to get more from HubSpot? Explore our onboarding, consultancy, and support services to make sure your data - and your CRM - works hard for your team.
Their expertise, professionalism, and dedication to ensuring we receive top-class support have helped us massively and we couldn’t be more grateful for their support. They bring a wealth of knowledge, a solutions-focused approach, and a genuine passion for what they do, making all interactions with them a really smooth and enjoyable process.
O'Toole, M. | EDelia
They helped us not only get set up and settled in but figure out some unique solutions to challenges we faced. They showed expertise in every facet of HubSpot, but especially in 3rd party apps, helping us organise the back end of our open days and clear up duplicates. I would have a hard time saying anything less-than-stellar about them or our onboarding experience!
Vigh, A. | Warwick Schools Foundation
We’ve had an incredibly positive experience with HubGem. From the start, the onboarding has been seamless, and the support we've received has been outstanding. Would happily recommend HubGem
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