Discover how to seamlessly manage your open days, webinars, and other events in HubSpot using the Simple Events app.
What you'll learn?
There are many platforms available to help manage events (such as Eventbrite), but for education teams we’ve found that Simple Events offers the smoothest integration with HubSpot.
It allows you to:
Create and manage events directly in Simple Events
Sync attendee data seamlessly into HubSpot
Check attendees in on the day (manually or with QR codes)
Report on registrations and attendance directly in HubSpot
This combination makes event management far more efficient for schools, colleges, and universities.
Watch the Demo
In this video, Leah walks through how to connect and manage your events in HubSpot with Simple Events, covering set-up, registrations, check-ins, communications, and reporting.
Why it’s helpful in education
While there are many event tools (like Eventbrite), education teams need closer links between registrations, safeguarding, and admissions data. Simple Events integrates seamlessly with HubSpot, making it a reliable choice for schools, colleges, and universities.
With Simple Events you can:
Manage education-specific events - from open days and taster sessions to parents’ evenings, offer-holder days, and alumni events.
Capture the right details - year of entry, course of interest, agent name, accessibility needs, and more.
Sync data automatically - registrations, cancellations, and attendance feed directly into HubSpot for segmentation and follow-up.
Check in easily - use manual check-ins or QR codes, with attendance writing back to contact and deal records.
Report effectively - track registrations vs attendance, measure by campus or intake, and provide SLT with clear outcomes.
This approach streamlines event delivery, saves admissions teams time, and ensures leadership has the visibility they need - all within HubSpot.
Use cases
Admissions team
Marketing teams
Customer service/family support
Open Days & Taster Days - streamline registrations, automate reminders, and check families in on the day.
Interview & Assessment Days - schedule sessions, capture attendance, and feed outcomes into admissions pipelines.
Offer Holder Events - track engagement of offer-holders and flag those who don’t attend for targeted follow-up.
Campaign Attribution - link event registrations to campaigns to measure which channels drive the most interest.
Content & Engagement - segment contacts by event type (e.g. open day vs webinar) for personalised nurture journeys.
Brand Experience - use automated confirmation and reminder emails to deliver a professional, consistent family experience.
Check-In Management - quickly scan QR codes or manually register attendance, reducing queues and confusion on the day.
Follow-Up Communications - automatically send thank-you or “sorry we missed you” emails, tailored to attendance.
Feedback & Reporting - gather post-event feedback and report on attendance trends to improve future events.
Featured highlights
Effortlessly manage open days, taster sessions, and webinars directly in HubSpot with Simple Events.
Automate registrations, reminders, and follow-ups for a seamless experience for families.
Use QR code or manual check-ins to track attendance in real time.
Sync event data with HubSpot to power lists, workflows, and personalised communications.
Gain clear reporting on registrations vs attendance, helping admissions and marketing measure success.
Top tip from the HubGem team
When setting up your events, make sure you keep the “Event Registered For” and “Event Attended” properties up to date and consistent. These two fields drive your lists, workflows, and reports - so keeping them accurate means you can automate reminders, personalise follow-ups, and measure event success without manual fixes later on.
What Our Subscribers Say
Their expertise, professionalism, and dedication to ensuring we receive top-class support have helped us massively and we couldn’t be more grateful for their support. They bring a wealth of knowledge, a solutions-focused approach, and a genuine passion for what they do, making all interactions with them a really smooth and enjoyable process.
O'Toole, M. | EDelia
They helped us not only get set up and settled in but figure out some unique solutions to challenges we faced. They showed expertise in every facet of HubSpot, but especially in 3rd party apps, helping us organise the back end of our open days and clear up duplicates. I would have a hard time saying anything less-than-stellar about them or our onboarding experience!
Vigh, A. | Warwick Schools Foundation
We’ve had an incredibly positive experience with HubGem. From the start, the onboarding has been seamless, and the support we've received has been outstanding. Would happily recommend HubGem
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