HubSpot SEO

Turn SEO recommendations into quick wins and long-term growth with HubSpot’s SEO tools

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What you'll learn

HubSpot’s SEO tool helps you:

  • Scan your website for issues and prioritise fixes

  • Connect Google Search Console to track impressions, clicks, CTR, and average position

  • Research core topics and subtopics, attach pillar and support content, and build internal links that boost rankings

Watch the Demo

In this video, we walk through the Recommendations, Analyse, and Topics tabs in HubSpot, showing you how to run a scan, interpret the data, and set up a pillar-and-cluster strategy aligned to your goals.

Why it’s helpful in education 

Marketing and admissions teams need search visibility at each stage of the journey. With HubSpot SEO you can:

  • Triage high-impact fixes (e.g. broken links) to protect user experience

  • Track performance for priority pages like Admissions, Open Days, and Prospectus downloads

  • Plan topic clusters that guide families from research to enquiry and application

Use cases

Admissions team

Marketing lead

Content team

admissions-1
marketing leads
Customer service

Show up for “Admissions” terms with a strong pillar page, then build subtopics like “Open Day”, “Apply”, and “Download Prospectus”. Link back to the Admissions pillar with clear CTAs.

Monitor impressions, clicks, CTR, and average position. Identify pages with high impressions but low CTR and improve titles/meta to lift click-through.

Work through recommendations in priority order: high impact, low technical difficulty first. Assign developer-labelled items when needed.

Featured highlights

Start with the quick wins - Focus on fixes that make the biggest impact with the least effort.

Elevate key pages - Optimise Admissions, Open Days, and Prospectus content so families can find you faster.

Build strong topic clusters - Link subtopics like Fees and Scholarships back to your core Admissions pillar.

 Assign by role - Let marketers handle content tweaks while developers tackle technical tasks.

Keep SEO ongoing - Make scans and improvements part of your regular marketing and admissions rhythm.

Top tip from the HubGem team

 

Don’t get overwhelmed by the number of recommendations after your first SEO scan - it’s normal for the list to look huge. Start by filtering for high impact, low difficulty fixes such as broken links. These quick wins not only improve user experience but also give your admissions and marketing teams a confidence boost as you see immediate results.
Guy Bloodworth,
Director of Operations

Want to learn more?

Ready to see how Record Customisation (or any HubSpot feature) can transform your admissions and marketing processes?

Book an Exploratory Call

Our team will walk you through:

  • How to tailor HubSpot records for your specific workflows

  • Best practices for education organisations

  • Next steps for implementing or optimising your HubSpot portal

No obligation - just a friendly conversation to explore possibilities.

What our subscribers say

Their expertise, professionalism, and dedication to ensuring we receive top-class support have helped us massively and we couldn’t be more grateful for their support. They bring a wealth of knowledge, a solutions-focused approach, and a genuine passion for what they do, making all interactions with them a really smooth and enjoyable process.

O'Toole, M. | EDelia

They helped us not only get set up and settled in but figure out some unique solutions to challenges we faced. They showed expertise in every facet of HubSpot, but especially in 3rd party apps, helping us organise the back end of our open days and clear up duplicates. I would have a hard time saying anything less-than-stellar about them or our onboarding experience!

Vigh, A. | Warwick Schools Foundation

We’ve had an incredibly positive experience with HubGem. From the start, the onboarding has been seamless, and the support we've received has been outstanding. Would happily recommend HubGem

Connell, A. | Shrewsbury School

EDelia
Warwick Schools Foundation
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